Users have the option to utilize filters and lenses in their pictures and videos. These “snaps” can be sent to anyone in the user’s friend list and may also be uploaded as a story that’s accessible by all added friends for 24 hours. Snapchat is a visual messaging app where users exchange short videos and pictures that disappear after they’re viewed. If you’re not sure if Snapchat is a viable option for your paid advertising efforts, we’ll explain how Snapchat works and why we recommend it for many of our clients. It’s a more mature and versatile social media option that’s geared toward leads. While there are several competing platforms, such as Tik Tok, Snapchat offers the most reach for your advertising dollar. Looking for a unique and creative way to reach 290 million daily users with your ads? A Snapchat business account could be your winning strategy for grabbing the attention of Millennials and Generation Z.
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